Week 4

demographics means another word for audience categories.

socio economic groups are when people are based on occupation and industry.

ABC1 is when people are put into cetain groups by the media industry by what type of job they have.

lifestyle categories are for when people fit into groups based on what they want from life- eg to make money or make the world a better place.

pros and cons of each modle are that you will be targeted more easliey and things will be able to amied at you more,however you might be able to fit into more than one group.

week 2

for some reason it wont let me go on the web links you have given me,so going to stay after school one day to see if it will work there

week 3 couldnt get my powerpoint on here so just copied and pasted it

Maslow's Hierarchy of Needs

•The hierarchy of needs theory states that humans have 5 different stages and once some gets all stages complete they are at full fulifemt in life.

•Physiological - food, water
Safety - shelter, good health
Love/Belonging - family, friends
Esteem - achievement, confidence
Self-actualization - morals, creativity

Certain advertisements may appeal to different stages of the needs pyramid. An advert for asda may appeal to the physiological stage its for food and drink are needed for survival. An advert for general well being tablets could be link to good health. Adverts that show a  social lifestyle eg when there all play a game together they seem to link to the love and belonging Adverts featuring bold statements of personality such as models posing may appeal to the esteem tier as it shows confidence. Finally, charity adverts may appeal to the self-actualization stage as it appeals to a person's sense of morals.

Uses and Gratifications theory

•things that are in this theory-

Entertainment - for enjoyment
Diversion - to escape from everyday life
Personal relationships – connecting with others
Surveillance - to gain knowledge

This theory is relevant to advertising as an advert is also a media product, so must satisfy certain uses. The most obvious one would be surveillance since most advertisements are designed to give the audience information about the product/service so that they have more knowledge in order to make a purchase/decision. However, some adverts do not give a lot of information, the use may be entertainment since the adverts are designed to funny rather than informative. the adverts may be used for diversion since some are not at all realistic.